Leading a Revolution
“You can’t depend on your judgement when your imagination is out of focus.”
-Mark Twain
My journey designing for TV screens started in 2003. This was the beginning of a paradigm shift to 10ft UIs demanded a deep understanding of user behaviors and preferences within the living room context.
The focus was on crafting interfaces that blended seamlessly into the viewer's environment offering intuitive navigation for immersive exploration that effortlessly delivered content in a way that felt accessible and tailored across a diverse consumer audience and device ecosystem.
The subsequent explosion of streaming content introduced both opportunities and complexities for creating dynamic, content-rich interfaces that empower users to discover and engage with a vast library of content across multiple devices.
I hold the honor of being the original author of the Android TV UI Design Guidelines, I was responsible for optimizing television interface experiences and offering key strategies for creating visually stunning and functionally seamless applications, tailored to the unique demands of interacting in the livingroom.
In the wild west of the 10ft UI space, I was not just designing experiences, I was contributing to the future of entertainment. It was an exhilarating journey that helped build strong foundations for the ever-evolving and rapidly expanding landscape of streaming content.
✺ BONUS MATERIAL ✺
When the streaming ecosystem burst onto second-screen devices, it offered the opportunity to explore complementary companions to the TV experiences challenging the quick to market scaled down reflections.
Continuing the story on tablet
Insipre what’s possible
Presenting the vision to both our teams and executives through a dynamic roadshow, enriched with vivid visualizations of the innovative potential tied to our business objectives, fostered an unprecedented emotional resonance with the project. This approach not only provided unparalleled clarity for our strategic vision but also served as the catalyst for achieving alignment and ignited a passion for delivering a seamlessly integrated second-screen experience.
Listen to TV Watchers
Iterate, iterate, iterate
A six-month journey of bi-weekly design cycles guided by users determined the journey’s bearing and direction. From user testing to ideation, fine-tuning every aspect – app structure to visual design, information flow to ecosystem integration, and even those tiny moments of magic.
